I led social-first art direction for Wyse London’s launch of a collaboration with ambassador Cath Weller. Central to the project was connecting the content to Cath’s personal brand as a fun, loving, and vibrant influencer. We began with a
teaser inspired by her idea of a coming soon newspaper, followed by a launch video that told the story of the collaboration. Final content was developed for paid amplification, with videos reaching over 500k views and driving the collection to sell out within three days.