For Wyse London’s second collection with Cath, I art directed the campaign to build early excitement through a social-first launch. Working with Studio Loop, I briefed and developed five social films that captured the collection’s glamorous, after-dark mood while reflecting Cath’s playful spirit and her effortless connection with the Wyse audience. From teasers to paid assets, each piece was designed to feel intimate and aspirational, translating the energy of the collection into social assets that resonated. The launch was a huge success, and I also assisted Creative Director Nicola Rose on the stills shoot, helping shape the overall visual direction for the campaign.