As Assistant Art Director, I collaborated with Creative Director Tom Shelby in Sydney to shape the visual storytelling
for Samoa’s "Beautiful is Back" campaign. With travel restrictions in place,  the thrive team partnered closely with a
local production team to bring the concept to life. The ad captured Samoans warmly welcoming back tourists, each moment transitioning with the phrase "Beautiful is Back," highlighting that Samoa’s true beauty lies in its people and
their vibrant spirit.